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Marketing Communications
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ISBN13: 9781526446893
Publisher: Sage Pubn
Published: Jan 3 2020
Pages: 416
Weight: 2.00
Height: 0.80 Width: 7.60 Depth: 9.60
Language: English
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.
New to this edition:
- New chapters on Digital Marketing and Analytics and Social Media Marketing
- Strong focus on marketing communications analytics
- Update of examples, case studies and references
Online resources for both instructors and students complement the book.
Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
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