Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought

Wooliscroft, Ben
Tamilia, Robert D.
Shapiro, Stanley J.

Paperback

EconomicsMarketing

ISBN10: 1441938710
ISBN13: 9781441938718
Publisher: Springer
Published: Oct 29 2010
Pages: 581
Weight: 1.84
Height: 1.22 Width: 6.14 Depth: 9.21
Language: English

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his best practices articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an in depth understanding of the nature, the scope, and the magnitude of Alderson's highly original and lasting contributions to marketing theory and thought.

Also in

Marketing

View All