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Search Marketing Strategies

Search Marketing Strategies

Hardcover

Business GeneralManagementMarketing

ISBN10: 113844121X
ISBN13: 9781138441217
Publisher: Routledge
Published: Jul 11 2017
Pages: 236
Weight: 1.12
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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