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Value-based Marketing Strategy

Value-based Marketing Strategy

Hardcover

Marketing

ISBN10: 1622730208
ISBN13: 9781622730209
Publisher: Lightning Source Inc
Published: Feb 24 2015
Pages: 294
Weight: 1.21
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;

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