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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Paperback
Series: Contributions to Management Science
Business GeneralMarketingGeneral Computers
ISBN13: 9783319384788
Publisher: Springer Nature
Published: Sep 24 2016
Pages: 259
Weight: 0.87
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
1 different editions
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