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Worldwide Casebook in Marketing Management
Hardcover
Investing & FinanceManagementMarketing
ISBN13: 9789814689601
Publisher: World Scientific Publishing Company
Published: Apr 1 2018
Pages: 924
Weight: 3.07
Height: 1.88 Width: 6.00 Depth: 9.00
Language: English
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
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