Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Pathways to Public Relations: Student Handbook

Pathways to Public Relations: Student Handbook

Mims, Suzanne Lowery
Rowan, Katherine E.
Walsch, Daniel L.

Paperback

Business GeneralMarketing

ISBN10: 1942695020
ISBN13: 9781942695028
Publisher: George Mason Univ Pr
Published: Apr 23 2019
Pages: 172
Weight: 0.91
Height: 0.37 Width: 8.50 Depth: 11.00
Language: English

This PR student handbook is designed to provide you with the knowledge and skills that will help prepare you for a successful career in public relations. Through examples, tips, and exercises, Pathways to Public Relations will show you how to:

  • Conduct basic client or issue research
  • Create the range of materials and tools used in PR
  • Demonstrate competency in professional writing
  • Adopt the conventions of journalism, such as attribution, the inverted pyramid, and the basics of Associated Press style
  • Synthesize and analyze for PR problem-solving
  • Develop strong writing and editing skills
  • Prepare a portfolio of work
  • Use campus resources to help prepare you for your career

This handbook has been prepared to help you chart your path and support your studies in public relations. The first section introduces you to the profession, George Mason University's PR curriculum, and the myriad of ways you can acquire valuable skills and experience during your years on campus. Section two focuses on specific skills, providing practical templates and how-to guides to help you successfully complete your assignments in Mason's PR courses. Section three walks you through the process of writing a public relations plan, covers basic research, and discusses the use of goals, objectives, strategies, and tactics. The final section offers a primer on working with clients, working productively in teams, and conducting positive client communication.

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