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Managing Market Share When Consumers Seek Variety

Managing Market Share When Consumers Seek Variety

Hardcover

MarketingGeneral World History

ISBN10: 1019953896
ISBN13: 9781019953891
Publisher: Legare Street Pr
Published: Jul 18 2023
Pages: 48
Weight: 0.55
Height: 0.25 Width: 6.14 Depth: 9.21
Language: English

This book is a must-read for anyone interested in managing market share in an environment where consumers seek variety. Drawing on extensive research, the authors provide practical advice on how to build and maintain a competitive advantage in a crowded marketplace.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

3 different editions

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Feinberg, Fred M.

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Marketing