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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017
Paperback
Series: Springer Proceedings in Business and Economics
Business GeneralMarketingGeneral Psychology
ISBN13: 9783319597003
Publisher: Springer
Published: Jun 23 2017
Pages: 210
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
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