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Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Paperback
Series: Springer Proceedings in Business and Economics
Business GeneralMarketingGeneral Psychology
ISBN13: 9783319399454
Publisher: Springer
Published: Jun 7 2016
Pages: 161
Weight: 0.55
Height: 0.37 Width: 6.14 Depth: 9.21
Language: English
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
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