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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Hardcover
ISBN13: 9781398608535
Publisher: Kogan Page
Published: May 30 2023
Pages: 272
Weight: 1.24
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.
B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.
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