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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Branding From The Windsurfing Perspective

Branding From The Windsurfing Perspective

Paperback

Marketing

ISBN10: 6208416981
ISBN13: 9786208416980
Publisher: LAP Lambert Academic Publishing
Published: Dec 6 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
In this book, we argued brand concept from the perspective of windsurfing consumers. Brand trust, brand satisfaction, brand passion and brand loyalty are mainly focused topics. In a niche sport like windsurfing, the relationships between brand passion, trust, satisfaction and loyalty play an important role in the development of marketing and brand management strategies. The emotional and psychological bonds athletes establish with brands play a key role in their becoming loyal customers. Brand management strategies emphasize the importance of emotional messages and experiences appropriate to the target audience.

Also from

Etli̇k, Hacı Ahmet

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Marketing