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The Changing Consumer: Markets and Meanings

The Changing Consumer: Markets and Meanings

Hardcover

Series: Studies in Consumption and Markets

MarketingGeneral Sociology

ISBN10: 0415270421
ISBN13: 9780415270427
Publisher: Routledge
Published: Jan 3 2002
Pages: 180
Weight: 0.81
Height: 0.55 Width: 6.74 Depth: 9.02
Language: English
In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation.

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