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The Changing Consumer: Markets and Meanings

The Changing Consumer: Markets and Meanings

Paperback

Series: Studies in Consumption and Markets

MarketingGeneral Sociology

ISBN10: 041527043X
ISBN13: 9780415270434
Publisher: Routledge
Published: Dec 20 2001
Pages: 176
Weight: 0.60
Height: 0.40 Width: 6.38 Depth: 9.46
Language: English
In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation.

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