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Consumer Behavior-Undergraduate Level Guide Book

Consumer Behavior-Undergraduate Level Guide Book

Paperback

Marketing

ISBN10: 6209138330
ISBN13: 9786209138331
Publisher: LAP Lambert Academic Publishing
Published: Oct 27 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Consumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of the psychological, social, and cultural factors that shape consumer decisions. Across 12 chapters, students gain insights into motivation, perception, learning, social influences, demographics, attitudes, digital behaviors, biases, and post-purchase loyalty. The book also addresses consumer research, segmentation, emerging trends, and ethical considerations. Written with clarity and rigor, it equips undergraduates with the knowledge and analytical skills needed to understand, predict, and influence consumer behavior in real-world marketing contexts.

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