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Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication

Hardcover

Series: Advertising and Consumer Psychology

Investing & FinanceMarketing

ISBN10: 0805852166
ISBN13: 9780805852165
Publisher: Psychology Pr
Published: Jan 17 2006
Pages: 442
Weight: 1.57
Height: 1.11 Width: 6.38 Depth: 9.00
Language: English
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

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