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Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms

Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms

Hardcover

Series: Contributions to Management Science

Business GeneralMarketingGeneral Computers

Currently unavailable to order

ISBN10: 3032223598
ISBN13: 9783032223593
Publisher: Springer
Published: Aug 18 2026
Pages: 497
Language: English
This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.

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Marketing