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Digitale Revolution: Auswirkungen Auf Das Marketing
Paperback
Series: Essentials
ISBN13: 9783658093938
Publisher: Springer Gabler
Published: May 11 2015
Pages: 32
Weight: 0.15
Height: 0.11 Width: 5.83 Depth: 8.27
Language: German
Ralf T. Kreutzer stellt dar, was unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien für die zukünftigen Herausforderungen an das Marketing von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld Big Data, die Veränderungen des Kundenverhaltens sowie die steigende Bedeutung von Kooperationen und zeigt auf, wie gut sich CMOs auf diese Herausforderungen vorbereitet fühlen. Ein Ausblick auf zukünftige Entwicklungen rundet das Essential ab.
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