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Direktmarketing-Fallstudien: Beispiele Für Datenbanken, Adress-Selektionen, Mailings
Paperback
ISBN13: 9783409117739
Publisher: Springer Pg
Published: Jan 28 2002
Pages: 171
Weight: 0.65
Height: 0.40 Width: 6.70 Depth: 9.40
Language: German
Customer Relationship Management für Neukunden Dialogmarketing-Kampagne zur Absatzsteigerung im Finanzsektor Marketingkonzept im Konsumgüterbereich Von der Situationsanalyse über die Zielgruppenanalyse und zur Erfolgskontrolle werden alle Schritte systematisch und leicht nachvollziehbar beschrieben.
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