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Handbuch Marketingcontrolling: Effektivität Und Effizienz Einer Marktorientierten Unternehmensführung
Hardcover
ISBN13: 9783409142861
Publisher: Gabler Verlag
Published: Dec 8 2006
Pages: 1124
Weight: 4.42
Height: 2.31 Width: 6.69 Depth: 9.61
Language: German
Branchenspezifische Beiträge berücksichtigen die Schnittstellen zum Unternehmenscontrolling, das Marketingaccounting sowie das Marketingcontrolling von Non-Profit-Organisationen.
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