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Strategic Marketing: Market-Oriented Corporate and Business Unit Planning
Paperback
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ISBN13: 9783658505769
Publisher: Springer Gabler
Published: May 5 2026
Pages: 200
Weight: 0.78
Height: 0.45 Width: 5.98 Depth: 9.35
Language: English
Contents
- Consumption and Purchasing Power
- Market Research
- Planning the Growth Strategy and the Core Tasks of Marketing
- Brand Management
- Marketing Mix Planning
- Marketing Implementation and Marketing Management Control
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