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Handbuch Strategische Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen
Hardcover
Series: Springer Reference Wirtschaft
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ISBN13: 9783658060169
Publisher: Springer Nature
Published: Jun 15 2016
Pages: 610
Language: German
Der erste Band der Handbuchreihe Kommunikation beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlagen der strategischen Kommunikation und den zentralen Entscheidungstatbeständen wird ein Augenmerk auf verschiedene strategische Kommunikationskonzepte gelegt. Ein weiterer Schwerpunkt liegt auf der strategischen Umsetzung der Kommunikation im Unternehmen. Die Zusammenarbeit mit Agenturen findet in den Beiträgen ebenfalls Berücksichtigung.
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