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Internationalisierung Von Dienstleistungen: Forum Dienstleistungsmanagement
Paperback
ISBN13: 9783322908674
Publisher: Gabler Verlag
Published: Jun 2 2012
Pages: 512
Weight: 1.83
Height: 1.06 Width: 6.69 Depth: 9.61
Language: German
- Welche Besonderheiten der Internationalisierung sind in Dienstleistungsbranchen zu beachten?
- Welche Internationalisierungsstrategien lassen sich in welchen Dienstleistungsbranchen anwenden?
- Wie ist ein internationales Markenmanagement zu gestalten?
- Welche Methoden sind zur Messung der Dienstleistungsqualität im internationalen Kontext einzusetzen?
- Welche Voraussetzungen sind unternehmensintern für die Internationalisierung eines Dienstleistungsunternehmens zu schaffen?
- Was sind die Erfolgsfaktoren der Internationalisierung von Dienstleistungen?
Internationalisierung von Dienstleistungen wendet sich an Führungskräfte aus den klassischen
Dienstleistungsbranchen und aus Sachgüterunternehmen, die eine
Serviceprofilierung anstreben, sowie an Wissenschaftler und Studierende. Internationalisierung von Dienstleistungen im Forum Dienstleistungsmanagement erscheint mit freundlicher Unterstützung der UBS AG.
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