Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Geodemographics for Marketers: Using Location Analysis for Research and Marketing

Geodemographics for Marketers: Using Location Analysis for Research and Marketing

Leventhal, Barry

Paperback

Series: Marketing Science

Business GeneralMarketingDatabases

Currently unavailable to order

ISBN10: 0749473827
ISBN13: 9780749473822
Publisher: Kogan Page
Published: Jan 26 2016
Pages: 232
Weight: 0.80
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Since its inception in 1979, its classifications have been widely used in customer databases and market research datasets.
Written by one of the UK's foremost marketing statisticians, this book will help busy marketers apply geodemographics in any sector involved in business to consumer marketing, including retail, financial, and telecommunication fields. With numerous practical case studies from users and agencies worldwide, Geodemographics for Marketers is international in scope, offering an independent and impartial source of information about the real success geodemographics can bring to an organization.

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