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Hit Brands: How Music Builds Value for the World's Smartest Brands

Hit Brands: How Music Builds Value for the World's Smartest Brands

Hardcover

AccountingMarketingMusic Business

ISBN10: 1137271477
ISBN13: 9781137271471
Publisher: Palgrave MacMillan
Published: Oct 31 2013
Pages: 201
Weight: 0.95
Height: 0.70 Width: 5.70 Depth: 9.80
Language: English
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Jackson, S.

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Marketing