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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach

New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach

Hardcover

Series: Advances in Business Marketing and Purchasing, Book 26

Business GeneralMarketing

ISBN10: 1838670637
ISBN13: 9781838670634
Publisher: Emerald Pub Ltd
Published: Aug 15 2019
Pages: 184
Weight: 0.80
Height: 0.60 Width: 6.30 Depth: 9.10
Language: English
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations.

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