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Luxury Strategy in Action

Luxury Strategy in Action

Hardcover

Business GeneralManagementMarketing

ISBN10: 0230354548
ISBN13: 9780230354548
Publisher: Springer Nature
Published: Dec 2 2011
Pages: 205
Weight: 1.20
Height: 0.80 Width: 5.90 Depth: 9.30
Language: English
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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