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Marketing Management - Theory and Practice, 2nd Edition

Marketing Management - Theory and Practice, 2nd Edition

Paperback

ManagementMarketing

ISBN10: 1936572982
ISBN13: 9781936572984
Publisher: Cerebellum Press
Published: Sep 15 2025
Pages: 468
Weight: 2.25
Height: 0.94 Width: 8.25 Depth: 10.75
Language: English
Marketing Management: Theory and Practice provides a systematic overview of the fundamentals of marketing theory, defines the core principles of marketing management, and presents a value-based framework for developing viable market offerings. This theory is grounded in the view of marketing as a value-creation process essential to any business enterprise. The discussion of marketing theory is complemented by practical tools that help managers apply the generalized frameworks to address specific business challenges and capture market opportunities.

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Chernev, Alexander

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Marketing