Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Ramos, Célia M. Q.
Sousa, Carlos M. R.
Matos, Nelson M. S.

Paperback

Business GeneralInvesting & FinanceMarketing

Publisher Price: $210.00

ISBN10: 1668466082
ISBN13: 9781668466087
Publisher: IGI Global
Published: Apr 11 2023
Pages: 324
Weight: 1.66
Height: 0.68 Width: 8.50 Depth: 11.00
Language: English
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.

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