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3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Perspectives in Marketing by Word-Of-Mouth

New Perspectives in Marketing by Word-Of-Mouth

Paperback

Series: Emerald Gems

Marketing

ISBN10: 1785608193
ISBN13: 9781785608193
Publisher: Emerald Pub Ltd
Published: Oct 21 2015
Pages: 200
Weight: 0.90
Height: 0.50 Width: 6.50 Depth: 9.50
Language: English
New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.

Also from

Limited, Emerald Group Publishing

Also in

Marketing