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3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Perspectives in Luxury Branding

New Perspectives in Luxury Branding

Paperback

Series: Emerald Gems

AccountingMarketing

ISBN10: 1785608630
ISBN13: 9781785608636
Publisher: Emerald Pub Ltd
Published: Oct 29 2015
Pages: 224
Weight: 1.00
Height: 0.60 Width: 6.50 Depth: 9.50
Language: English
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain: - The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

Also from

Limited, Emerald Group Publishing

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Marketing