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Psychology of the Consumer and Its Development: An Introduction

Psychology of the Consumer and Its Development: An Introduction

Paperback

Series: The Springer Adult Development and Aging

MarketingCognitionGeneral Gardening

ISBN10: 1461371589
ISBN13: 9781461371588
Publisher: Springer Nature
Published: Oct 23 2012
Pages: 362
Weight: 1.17
Height: 0.78 Width: 6.14 Depth: 9.21
Language: English
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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