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Psychology of the Consumer and Its Development: An Introduction

Psychology of the Consumer and Its Development: An Introduction

Hardcover

Series: The Springer Adult Development and Aging

MarketingChild PsychologyCognition

ISBN10: 0306460734
ISBN13: 9780306460739
Publisher: Springer Nature
Published: Jun 30 1999
Pages: 362
Weight: 1.56
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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