Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives

Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives

Adeola, Ogechi
Twum, Kojo Kakra
Katuse, Paul

Hardcover

Series: Palgrave Studies of Public Sector Management in Africa

Business GeneralMarketingGeneral Political Science

ISBN10: 3031178629
ISBN13: 9783031178627
Publisher: Palgrave Macmillan
Published: May 4 2023
Pages: 288
Weight: 1.16
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms.

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