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Маркетинг от А до Я: 80 конце&
Hardcover
ISBN13: 9785961467451
Publisher: Lider Publishing Ltd
Published: Oct 26 2025
Pages: 214
Weight: 0.87
Height: 0.50 Width: 5.50 Depth: 8.50
Language: Russian
- Наилучшее представление о классических инструментах маркетинга и об инновационных разработках.
- Практические рекомендации, побуждающие к действию.
- Все основные концепции маркетинга в одной книге.
80 ключевых концепций эффективного маркетинга, их содержание и значение для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.
Филип Котлер - профессор международного маркетинга Kellog Graduate School of Management при Северо-Западном университете. Ему присвоена почетная докторская степень Стокгольмского университета, Цюрихского университета, Афинской школы экономики, Университета ДеПоля и Школы экономики в Кракове. Профессор Котлер является автором и соавтором 15 книг, среди которых Marketing Management, названная Financial Times одной из 50 лучших бизнес-книг, когда-либо написанных, а также Social Marketing Places и The Marketing of Nations, изданные The Free Press. Среди многочисленных наград д-ра Котлера - The Paul D. Converse Award, врученная ему Американской ассоциацией маркетинга (The American Marketing Association) за выдающийся научный вклад в маркетинг, а та
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Маркетинг от А до Я: 80 конце&
Котлер, Фи&#
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Котлер, Фи&#
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