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612-822-4611
Sales Promotion Techniques in Sri Dakshin Raghav Company

Sales Promotion Techniques in Sri Dakshin Raghav Company

Paperback

Marketing

ISBN10: 620843324X
ISBN13: 9786208433246
Publisher: LAP Lambert Academic Publishing
Published: Mar 1 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).

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