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Social campaigning in the food industry

Social campaigning in the food industry

Paperback

Marketing

ISBN10: 620885508X
ISBN13: 9786208855086
Publisher: Our Knowledge Publishing
Published: Jul 7 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
This paper deals with social campaigning in the food industry. The food industry, its problems and the role of stakeholders and NGOs will be examined and presented, and the definition of social campaigning, the importance of sustainability, corporate social responsibility and sustainability communication will be highlighted. After covering the basics in the theoretical part, the focus shifts to the practical example of Volvic and a critical analysis of the social campaign '1 litre for 10 litres'. In the conclusion, the tools for successful social campaigning in the food industry are explained and opportunities for optimisation are identified.

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Pfaff, Lisa Maria

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Marketing