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Understanding the Marketing Exceptionality of Prestige Perfumes
Hardcover
ISBN13: 9781138580787
Publisher: Routledge
Published: Mar 27 2018
Pages: 188
Weight: 0.86
Height: 0.50 Width: 5.50 Depth: 8.50
Language: English
Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands' launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes.
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Understanding the Marketing Exceptionality of Prestige Perfumes
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