• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Uniform Across-The-Board Promotions

Uniform Across-The-Board Promotions

Paperback

Series: Contributions to Management Science

ManagementMarketing

ISBN10: 3319383108
ISBN13: 9783319383101
Publisher: Springer Nature
Published: Sep 17 2016
Pages: 102
Weight: 0.40
Height: 0.26 Width: 6.14 Depth: 9.21
Language: English
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

1 different editions

Also available

Also in

Marketing