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Winning at Innovation: The A-To-F Model

Winning at Innovation: The A-To-F Model

Hardcover

Business GeneralManagementMarketing

ISBN10: 0230343430
ISBN13: 9780230343436
Publisher: Palgrave MacMillan
Published: Oct 21 2011
Pages: 272
Weight: 1.19
Height: 0.90 Width: 6.40 Depth: 9.20
Language: English
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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