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Zero Budget Marketing: Using PR to Your Advantage
Paperback
ISBN13: 9781684944675
Publisher: Harpercollins 360
Published: Nov 8 2021
Pages: 54
Weight: 0.14
Height: 0.11 Width: 5.00 Depth: 8.00
Language: English
We will understand and explore the world of 'Public Relations' which is done on a zero budget. Yes, you read it right. Zero budget. You do not need a single penny to market your product using PR.
Till date, Tesla has not spent a single dollar on paid ads. Yet, we know how strong their marketing is. The method they use is 'Public Relations'.
XIAOMI came to India a few years back and in no time went on to stand amongst the top 3 mobile sellers in the country, all this on a zero ad budget. The way they did it - 'Public Relations'.
We will explore all of this & much more in this book.
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