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Digital Marketing Strategy and Planning

Digital Marketing Strategy and Planning

Paperback

Marketing

ISBN10: 6208449170
ISBN13: 9786208449179
Publisher: LAP Lambert Academic Publishing
Published: Jun 5 2025
Pages: 456
Weight: 1.33
Height: 1.02 Width: 6.00 Depth: 9.00
Language: English
Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.

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Marketing