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The Future of Green Marketing

The Future of Green Marketing

Paperback

Marketing

ISBN10: 6208224330
ISBN13: 9786208224332
Publisher: LAP Lambert Academic Publishing
Published: Oct 21 2024
Pages: 124
Weight: 0.42
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.

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