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Consumer Behaviour Dimensions

Consumer Behaviour Dimensions

Paperback

Marketing

ISBN10: 620822408X
ISBN13: 9786208224080
Publisher: LAP Lambert Academic Publishing
Published: Oct 18 2024
Pages: 92
Weight: 0.32
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
This book offers a comprehensive exploration of consumer behavior, blending historical perspectives with contemporary developments. It delves into foundational theories while examining emerging trends shaped by technology, culture, and global markets. Through a critical review of preceding literature and insightful analysis, the book expands on established dimensions of consumer behavior, providing practical implications for researchers, marketers, and business leaders. It serves as a definitive guide for understanding the evolving nature of consumer decision-making in a rapidly changing environment.

Also from

Akude, Derrick Nukunu

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Marketing