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Die Notwendigkeit der Suchmaschinenoptimierung und der Suchmaschinenwerbung für die dauerhafte Sichtbarkeit im Internet
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ISBN10: 334675412X
ISBN13: 9783346754127
Publisher: Grin Verlag
Published: Oct 18 2022
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346754127
Publisher: Grin Verlag
Published: Oct 18 2022
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2022 im Fachbereich Informatik - SEO, Suchmaschinenoptimierung, Note: 1,0, (IU Internationale Hochschule), Sprache: Deutsch, Abstract: Das Ziel dieser Hausarbeit ist es, die Teildisziplinen vom Suchmaschinenmarketing (Suchmaschinenoptimierung und Suchmaschinenmarketing) näher zu betrachten sowie anschlie end beide Teildisziplinen am Unternehmen Young Capital Group zu analysieren und Verbesserungsvorschläge zu präsentieren. Mit den umgesetzten Verbesserungsvorschlägen wäre das Unternehmen Young Capital im Internet besser sichtbar und könnte somit höhere Conversion Rates erzielen bzw. einen höheren Umsatz generieren. Im Kapitel 2 werden die theoretischen Grundlagen von Suchmaschinenoptimierung und Suchmaschinenwerbung behandelt, die Begriffe Suchmaschinenoptimierung und Suchmaschinenwerbung werden erläutert und anschlie end wird auf die Funktionsweise detailliert eingegangen. In Kapitel 3 wird die Suchmaschinenoptimierung und die Suchmaschinenwerbung am Unternehmen Young Capital Group analysiert, Verbesserungsvorschläge präsentiert sowie eine Konkurrenzanalyse durchgeführt. Im Kapitel 4 wird der Argumentationsgang der Arbeit mit Schlussfolgerungen abgerundet. Suchmaschinen haben eine enorme gesellschaftliche Bedeutung gewonnen. Diese lässt sich daraus schlie en, dass Suchmaschinen massenhaft genutzt werden, um aktiv nach Informationen zu suchen. Deswegen wird es immer wichtiger für Unternehmen dauerhaft im Internet sichtbar zu sein. Der Anteil der Online-Käufer an den Internetnutzern in Deutschland ist von 2002 bis 2021 von 54,1 Prozent auf 95 Prozent gestiegen. Suchmaschinenmarketing ist ein Instrument des Online-Marketings und hilft Unternehmen dabei im Internet sichtbar zu sein. Auch für Anbieter ohne Online-Shop hat Suchmaschinenmarketing eine sehr hohe Bedeutung. Denn viele Menschen informieren sich zuerst im Internet und kaufen danach im stationären Handel ein. Die mit Abstand am häufigsten genutzte Suchmaschine ist Google, d
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