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House- und Petsitting. Die Agentur "Gut-aufgehoben.de"
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ISBN10: 3346864006
ISBN13: 9783346864000
Publisher: Grin Verlag
Published: Apr 19 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346864000
Publisher: Grin Verlag
Published: Apr 19 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, IU Internationale Hochschule, Sprache: Deutsch, Abstract: Das Angebot von Betreuern in Deutschland ist gro , schlie lich ist allein nur bei Kindern jedes dritte Kind unter drei Jahren in einer Kindertagesbetreuung. Die Betreuungsagentur Gut-aufgehoben.de vermittelt Babysitter in Düsseldorf seit 1999. Oft kam es aber vor, dass nicht nur auf kleine Kinder aufgepasst werden musste, sondern auch auf Haushalt lebende Kleintiere. Deswegen wurde das Angebot neben dem Babysitter Service auf House- und Petsitting erweitert. Die Agentur hat bereits einen gro en und sehr stabilen Kundenstamm aufgebaut, braucht aber aufgrund der Expansion Hilfe von einer Marketing-Agentur. Hier kommt die Agentur Corporate Solutions ins Spiel, welche der Betreuungsagentur Gut-aufgehoben.de unterstützen möchte. Die Agentur wird die neu angebotene Dienstleistung glaubwürdig, nachhaltig und nachvollziehbar kommunizieren sowie neue Zielgruppen erschlie en. Bevor die Agentur Corporate Solutions mit ihrem Pitch überzeugen möchte, welcher in der Strategiesitzung des Teams entwickelt wird, werden zuerst Erkenntnisse in Form eines Projektberichts präsentiert. Wer sich als Anbieter einen Vorteil verschaffen möchte, muss sich von seinen Konkurrenten positiv abheben. Zur Eroberung und Sicherung eines Absatzmarktes für ein Produkt oder einer Dienstleistung, werden verschiedenste unternehmerische Ma nahmen genutzt. Ein marketingbewusstes Unternehmen orientiert sich zielbewusst, organisatorisch und planmä ig an den Problemen, Wünschen und Bedürfnissen der potenziellen Kundengruppen. Die Agentur verfügt über eine umfangreiche Erfahrung in der Marketingbranche und versucht Gut-aufgehoben.de bestens mit einer Kampagne namens Pfote auf's Herz, wir passen auf!, welche drei Kommunikationsma nahmen beinhaltet, bei der Expansion zu unterstützen.
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