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Die Münchner Confiserie "Dream of Chocolate". Die Social Media Kampagne "Geschmacksexplosion"
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ISBN10: 3346863948
ISBN13: 9783346863942
Publisher: Grin Verlag
Published: Apr 19 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346863942
Publisher: Grin Verlag
Published: Apr 19 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, IU Internationale Hochschule, Sprache: Deutsch, Abstract: Dream of Chocolate ist eine Münchener Confiserie, welche für exklusive Schokoladenkreationen der besonderen Art bekannt ist. Sie begeistern ihre Kunden mit extravaganten Tafelschokoladenkreationen und Pralinés und das mittlerweile auch weit über die Grenzen der bayrischen Landeshauptstadt hinaus. Wegen der ständig steigenden Nachfrage wurde einerseits der Online-Vertrieb ausgebaut und anderseits das Sortiment um die Produkte Trinkschokolade und Brotaufstriche erweitert. Im Rahmen der Expansion soll im Laufe nächsten Jahres das Angebot für individuelle Schokoladenkreationen etabliert werden. Kunden können dann ihre eigenen Schokoladen ganz nach ihrem Geschmack zusammenstellen lassen. Egal ob Ingwer-Orange oder Marshmallow-Erdbeere der Fantasie sind (fast) keine Grenzen gesetzt. Die individuellen Schokoladenkreationen sind bereits ab einer Bestellmenge von 250 Gramm erhältlich und werden zu einem sehr attraktiven Preis angeboten. Dream of Chocolate hat die Agentur Corporate Solutions damit beauftragt, die Sortimentserweiterung und das neue Angebot aktiv zu kommunizieren und die Kommunikationspolitik entsprechend zu überarbeiten. Als Mittelpunkt aller Kommunikationsbemühungen wünscht sich Dream of Chocolate eine Kampagne auf ihren Social Media Kanälen. In Kapitel zwei wird zuerst die Zielgruppe definiert. Daraufhin werden die allgemeinen Ziele sowie die Kommunikationsziele erläutert, um danach in Kapitel vier die passenden Online Kommunikationsma nahmen zu entwickeln. Zum Schluss wird in Kapitel fünf eine Evaluationsstrategie vorgestellt, mit der, die Resonanz der Kampagne im Nachhinein gemessen werden kann.
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