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612-822-4611
Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

Consumer Brain: Neuromarketing, Emotion and Purchase Decision Making

Paperback

Marketing

ISBN10: 6209582613
ISBN13: 9786209582615
Publisher: Our Knowledge Publishing
Published: Jan 31 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.

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