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Marketing Empresarial: Más Allá Del Profesionalismo, Hacia La Creatividad, El Liderazgo Y La Sostenibilidad
Paperback
ISBN13: 9786316544247
Publisher: Ediciones Granica, S.A.
Published: Apr 16 2024
Pages: 390
Weight: 1.02
Height: 0.80 Width: 5.83 Depth: 8.27
Language: Spanish
Los horizontes de la ciencia del marketing se amplÃan continuamente. El marketing empresarial también se está desarrollando, cada vez más entrelazado con muchos aspectos y mostrando un papel cada vez más crucial en el desempeño empresarial.
Este libro, escrito por Kotler y su equipo de colaboradores, fue concebido para simplificar esas complejidades y llevarnos a la nueva frontera del marketing empresarial.
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